Starting to walk out dreams and visions that no one else believes in can feel incredibly lonely. It can even leave you questioning your own sanity. I know because I've been there. But take it from someone with over 10 years of experience in various aspects of accounting and ministry: your vision isn’t shaped by those who can't see its full potential. It’s forged by those who do see it and choose to come alongside you to walk it out.
I once watched a video on leadership that offered a piece of advice I’ve carried with me ever since. The speaker described how, when you’re building or changing a culture, three types of individuals typically emerge: those who are on board and want to support it, those who are unsure and waiting to see which way things go, and those who are opposed to the change.
Now, here’s the wisdom from that video: most leaders make the mistake of focusing all their resources and energy on trying to change the minds of the naysayers instead of pouring into those who have already said yes. This, more often than not, leads to feelings of disappointment and abandonment.
It’s a natural instinct to want to win everyone over. We long for universal approval and validation. But as much as we might wish it were possible, we know that it's not realistic. The best way to build something meaningful is to focus on doing the work and making space for those who genuinely want to be part of what you’re creating. Don’t let yourself be consumed by those who clearly do not see or appreciate the vision.
I learned this lesson the hard way, both in my business and in ministry. For a long time, I found myself trying to win people over to see the value in the vision God gave me. Some understood it, but most didn’t. And that’s a difficult reality to face. Many people won’t see the value in what you’re building—at least not until it’s been built. It’s even harder when they only recognize the value once your idea becomes something they need.
As pioneers, we must accept this reality. It’s okay that most people won’t see the vision from the start. Once I stopped wasting my energy and resources trying to “win over” those who didn’t get it, I found I had so much more time to collaborate with those who did. And that’s where the real progress began.
So, if you’re a business owner—or anyone with a vision—and you feel bombarded with messages about how you should do things differently, let me encourage you: stay the course. Follow the vision God has given you, and allow others to join you as they’re ready. Don’t spend your time trying to convince those who don’t see it; instead, pour your heart and energy into building with those who do.
In the end, it’s not about winning over everyone. It’s about staying true to the vision and trusting that the right people will come alongside you at the right time. Keep building, keep believing, and watch as the foundation you’ve laid becomes the very thing others will look to when they need what you’ve created.
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